LuLaRoe Review – Great Fashion or Ugly Business

MLM Review

Chances are that you landed on this page because you are looking for a LuLaRoe Review. You may have heard about and wanted to explore what LuLaRoe was and how it operated.

It can be challenging to find a review that openly discusses both its pros and cons, often you will find instead hundreds of paid reviews which will not give you the full picture. So we decided to bring you an honest third-party review of LuLaRoe with the help of independent research.

LuLaRoe Review Introduction:


LuLaRoe is searched approximately 673,000 times per month on Google which is a steep figure considering that it is a recent MLM company.

The company is trending, and if you were approached by a LulaRoe Consultant online or offline, then it is time you did a background check. You have to find out if the company is at all legit before making any commitment.

DeAnne Stidham banked on her huge network marketing experience when she made her way into the fashion entrepreneurship niche by establishing LulaRoe in 2014. And in just three years, the company has left quite a mark in the virtual world.

LuLaRoe Products Review :

When you join in as an affiliate, you would have to buy some of the inventory yourself. That’s pretty much standard practice with most MLM’s.The price for that initial inventory is around 5k which is not so standard. That is, however, how some multilevel companies move inventory.

Before you join, however, you should try the cloths out for yourself to check if they are as good as the products you might find in department stores.

Keep in mind that their return policy for distributors requires that everything be in their original packaging and that you have your receipt. Also, they only return 90% of original retail price.

The return policy for customer’s however, is 100% refund in the first 30 days. That means you as a distributor may get stuck with a piece of clothing that you can’t get a full refund for.

Keep in mind that as a distributor, you are responsible for handling the refunding process. Also there has been a lot of negative press about LuLaRoe and it is affecting it’s brand.

Your concern as a distributor is, “do their clothes have a perceived exclusive value compared to a brand like Chicos for instance?”

If you are looking for a wide variety of clothes which you can browse at leisure, then LulaRoe has that. Be it leggings, dresses or skirts; you will find a satisfying range. Below I tell you a bit more about their products so you can truly understand their working principle.

LulaRoe Leggings:
They are said to be stretchy and comfortable, so you can wear these leggings to the gym, your yoga class or the weekend party you will be attending. They have the following varieties:

Kids Leggings

Jade Leggings

Jordan Leggings


LulaRoe Dresses:
All the dresses are supposed to be unique to LuLaRoe, and fashionable. Choose the cut and pattern you like. Ladies you be the judge. Some of their most popular dresses are:

LulaRoe Amelia Dress

LulaRoe Ana Dress

Carly Dress

Julia Dress

Nicole Dress


LulaRoe Skirts:
The LuLaRoe Maxi skirt is one of their top sellers. Apart form that, you will also get these different kinds of skirts on the website.


Maxi Skirt

Jill Skirt

Cassie Skirt

Lola Skirt

Lucy Skirt

Azure Skirt

Madison Skirt


In addition to the above they also have a large inventory of tops that could go with a new pair of jeans, then you also will find a good collection of clothes for both women and men in different cuts and sizes.

Since their products have invited mixed reviews, it is best that you place your own order if you want to test the quality and craftsmanship. Since you would be selling the products yourself, it is important that you actually believe in what you are selling – and you need to test out the quality yourself.

 LuLaRoe Review Becoming a Consultant:

In case you wanted to become a LuLaRoe Consultant,  you have to create an initial inventory that requires a capital investment. On an average, 250- 450 apparel will be available for $5,000- $6,500 which is actually a high investment considering this is a network marketing business.

There are different packages that you can choose from and all of this happens during what they refer to as the onboarding process that takes up to a month and a half of waiting before you actually are able to get started.

If you know how to leverage the Internet for promotional activities, then you can increase your sales. Also, LulaRoe promises to help you in your affiliate journey, providing you with the training necessary to start off things. From what I can see the affiliates are being provided a good education.

You get a good amount of marketing material when you start, from a catalogue to fabric swatches, clothing hangers and even Thank You cards. You also get a training booklet and sign in sheets.

You need to make sales of at least 33 items a month to get paid though. Also, the more you sell, the more you get paid. Also, it depends on your level too – a trainer has to sell as many as 1,750 pieces from their downline team, which excludes any personal spends.

If you can establish your leadership, then you can have your own downline sales team to improve the sales figures. LuLaRoe consultants are liable for paying everything from shipping to handling to even sales taxes on the orders.


LuLaRoe Review Final Verdict:

LuLaRoe is a legitimate business which is running strong, now. My biggest concern is that the brand is everything in the clothing business. With a law suit underway and a lot of disgruntled affiliates, now may not be the time to jump into this one.

I question whether the growth of the company is sustainable given the amount of associates they continue to bring in on a daily basis. It is unlikely that the associates will be able to bring in more and more sells with more and more competition for those sales.

Also, given the tangible nature of this business, it is likely that affiliates will have to deal with  returns. While this may be based on buyers remorse and/or dissatisfaction with the clothes themselves, the affiliates are being put in a position that is likely going to cut deeply into their profit or cost them money out of their pockets.

When a major retailer has returns they either repackage it and put it back on the shelves or they send it back to the manufacturer for a refund. Whatever loss they incur is absorbed by their ability to make it up in volume. I doubt that individual affiliates can do the same especially in the beginning.

On the positive side, I recognize that these affiliates are being well trained. They clearly are being given the tools they need to become successful. I am just not sure that they will be able to do it with this company.


My Number One Online Business Recommendation


While I realize that it may seem self serving to give a recommendation after just recommending against another company but if you read my other reviews you will realize that I don’t always give negative reviews. In fact I give a lot of positive reviews.

I feel that companies that sell non consumable tangible goods are at a disadvantage to those that do. And the companies that sell consumables are at a disadvantage to companies that sell digital products.

Why because they can easily be sold all over the world via the internet. That is why I recommend this company. They have a digital product and they have a great sales funnel. All I need to do is supply the traffic. So if you would like to find out more about this company, just click on the image below.

About the author: I spent most of my career as a Financial Services Representative. I spoke to people all over the United States about investments and personal risk management. I educated, informed and really took a very consultative approach to my business. I ,however, became very burned out to the point where I physically felt ill every time I went to work. I was depressed and had aged dramatically from the level of stress that I experienced on a day to day basis. I finally had it. My health was really being affected . My blood pressure was to the point that I was taking three medications to keep it under control. I felt hopeless and trapped. I realized that the corporate deck was stacked against me and always would be. I looked for a way to change my life. I started investigating internet marketing. That is when I found a new passion. I started going through every affiliate marketing training I could get my hands on. That is when I realized that I had what it takes to be successful. I have really enjoyed the day to day opportunity to earn an executive income without the executive stress. I have lost weight. My blood pressure is down. I don’t have to worry about making it to work on time. I am my own boss. Funny thing is, I work all day and I don’t even feel tired! If you want to connect with me directly then friend me on Facebook at or visit my page

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